Master Mentor Coach Nina East, IAC-CC                                       
Become an IAC Certified Coach


So you're interested in being certified by the International Association of Coaching, 
but aren't sure if you are ready...

Or maybe you're just  hesitant to pay the certification fee 
without having some sense of whether your skills meet the IAC standards or not...

Or maybe you aren't 100% confident about the 9 Coaching MasteriesTM and 
what the certifiers are looking for in your demonstration...


Rest assured, you are not alone. 
I have found that these are the main reasons coaches are waiting to apply for certification.
It's understandable, of course, but no longer necessary.

Having an expert, trained in the coaching masteries, offer detailed, comprehensive feedback is the fastest way to improve your skills and your chances of becoming certified.

You can assess your "masteries-ability" prior to officially applying for certification. It's easy, fairly painless, and guaranteed to give you confidence and clarity about your coaching skills. Think of it as a pre-certification quickstart. :)
(If you already know you want to do this, then just jump to the bottom of the page to sign up and skip all the explanation and credibility whoop-de-do that comes next.)

We both know how important and empowering certification can be.

  • It opens doors to otherwise inaccessible clients - meaning more potential revenue streams for you. 
  • It gives your clients and prospective clients confidence about what you can do for them - which means you don't have to spend time convincing them you are good at what you do (which is never any fun anyway). 
  • It gives you the confidence and credentials to charge more for your coaching - ensuring your clients show up ready to play at a higher level, giving them better, faster results and moving you closer to your business and lifestyle goals. 
  • And, honestly, it just feels good to be able to say you are "certified" and know that your certification really means something, that it is based on extremely high standards of excellence. 

I also know how scary it can be.
So to help, I'm doing a very short "certification campaign" (for lack of a better phrase) to help coaches get certified.


As you know, I'm Nina East. What you may not know is that I have been a certifier for the IAC since 2003 and, along with a very tiny handful of other certifiers, have been integrally involved in refining and establishing the standards for measuring the Masteries. (In fact, I've just been leading the work on the next version of the Masteries ebook. Look for it to be released soon.) 

And now I'm on a campaign...

So what's the Certification Campaign about?
Simply put, this campaign consists of evaluating and providing feedback on 20 coaching sessions between now and March 31st.

If you have a recording of a half-hour coaching session - or if you are willing to record one (or more) by March 31st - I will evaluate your session and meet with you for a 30-minute confidential, personalized evaluation session. 

When was the last time you sat down with a master mentor coach 
for 30 full minutes of private time focused solely on you and your coaching?

We'll review your coaching Mastery by Mastery, issue by issue, so you'll know what you are doing that's working (and why it's working), what's not working (and why), and what you can do to improve it. 
I'll even record our session for you.

While no mentor licensed to teach the Masteries can give you a "score" on a session or tell you whether a particular session will pass certification or not (it violates the terms of the license agreement), I can give you detailed, precise feedback about your demonstration of the Masteries, as well as the inside scoop on what the certifiers are listening for and how they discuss the certifications. And since your session will be recorded, you don't have to worry about missing anything. (I know an evaluation session can be a lot to take in at one time.)

If I could offer these 20 sessions for free, I would. I estimate that I will spend 1.5 - 2 hours per recording for the entire process, so, obviously, I can't do that. 

What I can do, though, is support you by providing the sessions at a significant discount.

I never charge other coaches the same fees I get for my corporate work (I've been paid as much as $1500 for a one-hour "feedback session"! That's not typical for me, but it has happened on multiple occasions). For coaches, I'd rather give back a bit, or pay it forward as my mentors did for me.
I had some great mentors - and they always insisted I pay my way. I really appreciate that now because I know I showed up differently and was a better "mentee" because I was financially committed.

After much deliberation about this campaign (at least 3 weeks - just ask Barbra Sundquist!) I decided to set the "fee" at $160 per session. I think you'd agree that sounds more than fair for 1.5-2 hours of my time, yes?

But, if you sign up by Tuesday, February 25th at 9pm eastern, it will only cost $125 per session.

This is not a marketing gimmick. 
Seriously.
This is a campaign - I'm on a mission - I want to encourage (and reward) decisiveness and commitment. I want to give coaches who are committed an even bigger break - and that means saving $35. If that's you, I look forward to working with you!
If you're not sure yet, that's fine. If there are sessions available after the 25th, you can still sign up at the discounted $160 rate.
 
However, my concern is that a handful of coaches will snap up all the sessions - which isn't what this campaign is about. 
For that reason, I ask that you limit yourself to 3 sessions so that other coaches will have a chance. 

  • You can have all 3 at the discounted rate, but you'll still need to get the recordings to me by March 31st.
  • And to be fair to everyone else who wants to have a chance, if you don't use your session(s), you may transfer (or gift) it to someone else, as long as they agree to the timeline, but there won't be any refunds.

So, if you're ready and want to be in this small group of 20, just sign up.
(Sorry - no hoopla. Nothing fancy to this sign up process - or this webpage, even!)  

Part of being a great coach means facing the things you are afraid of. 
If you are fearful about someone else hearing your coaching, now is your chance to do it in a safe environment.
If you are fearful about the certification process, this is your chance to get started without any risk.

Of course, certification isn't the only reason to have a coach mentoring/critique session with me. Yes, it will help prepare you for certification, but whether you decide to pursue certification or not, I assure you it will help improve your skills dramatically - which in turn will help your clients produce better results...which ultimately will help your coaching business.

Remember, there is a discounted rate, but once all 20 sessions are gone, they're gone.
And if you want the "truly committed coach" rate of $125 per session, you'll need to register by Tuesday the 25th at 9pm eastern.

So go sign up, send me your half-hour recordings and let's get you ready for IAC certification. 

OK, that's it. I hope I'll be talking with you soon!

Nina!

**Oh, and just a quick note: since I'll be working with you, I will not be one of the certifiers who evaluates your coaching when you apply for certification. Just wanted to make sure everybody knew that. :)

***If you do not have a way to record and/or send me your digital recording, I recommend http://ninaeast.audioacrobat.com. It is perfect and easy to use for recording phone conversations and for uploading and downloading audio files. There is a free trial period, but you’ll want to verify whether it includes the upload/download option or not.

 

© 2009 Nina East, Inc.
510 Meadowmont Village Circle, #292
Chapel Hill, NC 27517
919-967-3144
nina [at] ninaeast [dot] com